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Disney originally started as an affordable experience for families. But prices have increased so much that middle-class families are feeling priced out while Disney shifts its focus to affluent travelers. In addition to offering more experiences at their parks, which increases the cost of park entry, Disney has changed the way it charges for park tickets, adopting demand-based pricing that optimizes for profits at the expense of parkgoers. This aggressive monetization may be more important than ever, as the parks have become Disney’s most profitable division, while the entertainment division has faltered over the last decade. 00:00 - Introduction 01:29 - Amusement Parks Before Disney 02:10 - Opening Disney Parks 04:46 - Disney's Park Expansions 05:55 - Dynamic Pricing 08:08 - Food and Merch Prices 08:45 - Fans Pay the Price 10:53 - Disney's Luxury Add-Ons 13:11 - Fall of TV and Movies 15:30 - Managing Disney's Prices 17:04 - Credits ------------------------------------------------------ #disneyland #Disney #disneyfans #SoExpensive WATCH MORE SO EXPENSIVE VIDEOS: Why Owning Nothing Is So Expensive • Why Owning Nothing Is So Expensive Why Going To Concerts Is Harder Than Ever • Why Going To Concerts Is Harder Than Ever How The World's Most Expensive Color Is Made • How The World's Most Expensive Color Is Made Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: / businessinsider Business Insider on Instagram: / businessinsider Business Insider on Twitter: / businessinsider Business Insider on Snapchat: / 5319643143 Business Insider on TikTok: / businessinsider Is Disney Pricing Out Its Biggest Fans? | So Expensive | Business Insider