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We are delighted to share our ninth and final CX Thought Leadership Webinar of 2025 – “What Your Board Really Wants: Aligning CX to the Problems They’re Paid to Solve”. In this 1-hour session, we’ll explore how CX leaders can position customer experience as a strategic lever that solves real board-level challenges — driving revenue growth, reducing costs, and building a more engaged workforce. What you’ll learn: • The board-level pressures that shape decisions, from shareholder value to churn and retention • How CX can help boards balance short-term demands with long-term customer-centric value • The key metric your board should focus on to deliver CX excellence • How to guide board conversations on AI, including risks, opportunities, and vulnerable customers • How to tailor your CX pitch to different board members • Finally, we will be sharing some key tips that you can take away and implement immediately The CX Academy is delighted to welcome Clare White, Founder of Connected CX (www.connectedcx.org.uk). Clare has over 25 years of experience helping businesses grow sustainably by focusing on their customers and employees. A best-selling author and culture strategist, Clare works with scaling organisations to turn customers and employees into lifelong fans. Through her people-first approach, she helps leaders tackle complex challenges, embed lasting change, and unlock growth by putting experience at the heart of strategy. The session is hosted by Michael Killeen, Founder of The CX Academy, and Siobhán Mallen, Director of Learning at The CX Academy.