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What is Content Marketing?

In this video, Jen (a content marketer, herself) explains what content marketing is, why you should invest in it for your business, and what you can expect from good content. Content marketing is a digital marketing strategy that uses assets like videos, blog posts, articles, images, and graphics to engage your audience and build relationships online. The ultimate goal is to strengthen the trust between you and your audience so that they come to you when they're looking for information or to purchase something you offer. You should create content for each stage of the customer journey. People are searching for different information at each stage of the buying process, and having that information ready can help you stand out among your competitors. You want your content to answer questions, solve problems, and give advice that helps people make decisions. More on this in the video. A great digital marketing strategy includes content that's tailored to your audience and full of helpful information. ⌛ Video timestamps: 00:00:00 // Introduction 00:00:30 // Definition of content marketing 00:00:52 // Benefits of content 00:02:04 // Types of content you can create 00:02:40 // The main point of your content 00:04:20 // An example of great content marketing 00:05:19 // Conclusion 🎥 Check out these videos to keep learning! The cost of content marketing ▶    • How Much Does Content Marketing Cost ...   How to outsource your content ▶    • How to Outsource Content Creation: 6 ...   How to repurpose your content ▶    • How to Repurpose Content on Your Webs...   📘 We also have written content on our website! 10 content tips ▶ https://www.webfx.com/content-marketi... Why content matters ▶ https://www.webfx.com/digital-marketi... How to find great content ideas ▶ https://www.webfx.com/content-marketi... ▶ Subscribe to our YouTube channel for new videos every week! https://www.youtube.com/c/webfx?sub_c... ▶ Want digital marketing insights sent to your inbox? Sign up for Revenue Weekly! https://www.webfx.com/email-signup/ ▶ Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at https://www.webfx.com/free-quote/