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In this episode, the hosts discuss various challenges and strategies in the e-commerce landscape, focusing on economic factors such as tariffs, consumer sentiment, and advertising strategies. They explore the importance of inventory management, the impact of competition on margins, and the role of AI in enhancing business operations. Additionally, they delve into customer insights, sustainability in product design, and the intricacies of business acquisitions, emphasizing the need for problem-solving and timing in achieving success. The Operators are later joined by Freddy Ward, Co-Founder of Wild, who discusses the journey of his company, focusing on sustainability, market expansion, and the challenges of navigating the DTC landscape. He emphasizes the importance of taking risks, pragmatic valuations, and building strategic relationships for successful acquisitions. 00:00 Introduction 03:08 Navigating Economic Challenges and Tariffs 06:01 Consumer Sentiment and Spending Trends 12:09 Inventory Management and Demand Planning 15:03 The Impact of Competition on Margins 18:14 The Role of AI in Business Operations 23:59 Sustainability in Product Design 29:49 Building a Sustainable Brand 39:02 Embracing Sustainability and Market Expansion 42:45 Navigating the DTC Landscape and Omnichannel Strategy 46:34 Building Strategic Relationships for Acquisition 51:57 Understanding Market Dynamics and Transaction Sizes 55:19 Team Growth and Company Culture 01:01:39 Leveraging European Market Insights 01:05:30 The Role of SMS in Revenue Growth 01:07:29 Restructuring for Success in a Challenging Market 01:10:24 Consumer Behavior and Product Design Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Richpanel. https://www.richpanel.com/?utm_source... Saras. https://saras-analytics.typeform.com/... Subscribe to The Marketing Operators Podcast here: / @marketingoperators Subscribe to The Finance Operators here: / @financeoperatorsfops Sign up to the 9 Operators newsletter here: https://9operators.com/