From Launch Manager to Strategic Partner: Rethinking Product Marketing’s Role скачать в хорошем качестве

From Launch Manager to Strategic Partner: Rethinking Product Marketing’s Role

🌎 Why not join us at an in-person event? Check out all upcoming agendas here: https://world.productmarketingallianc... 🔑 Want access to more recordings like this one? You can become a member and access hours of exclusive footage, templates, and more. Check out some of our membership options here: https://www.productmarketingalliance.... --- Product marketing is often pulled into an execution loop: shipping assets, managing launches, and reacting to everyone else’s priorities. In this talk, Elana Harrison from Pipedrive challenges that default and makes a clear case for why PMMs need to move beyond outputs and into strategy. She breaks down the tension between being a tactical “doer” and becoming a strategic driver, someone who shapes what gets built, who it’s for, and why it matters, long before a launch date appears on the calendar. Along the way, Elana introduces a practical framework for expanding PMM influence across the business: → Shifting from reactive execution to proactive decision-making → Using continuous customer insight, not one-off research → Making harder calls about what not to launch → Turning strategy into a narrative that actually resonates → Enabling teams so the story travels without you in the room --- 👋 About us: Since March 2019, PMA has been uniting product marketers to drive demand, adoption, and success. Whether you’re new to the field or aiming to climb higher, PMA provides the knowledge and network you need to thrive. This is where product marketers from all walks of life gather to share their journeys, exchange insights, and elevate their skills. --- 💙 Don’t hesitate to keep in touch or see what we’re up to: ↳ Product Marketing Alliance: https://pmmalliance.co/pma ↳ LinkedIn: https://pmmalliance.co/pma-LI ↳Twitter: https://pmmalliance.co/pma-twitter ↳Facebook: https://pmmalliance.co/pma-facebook ↳Join our PMA LinkedIn group: https://pmmalliance.co/pma-LI-group ❤️ Like this video? Be sure to like, comment, and share with other product marketers in your network!