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Paul Austin-Menear is a business strategist and founder known for building customer feedback and innovation systems for purpose-driven entrepreneurs. In this episode of The Business Owner’s Journey, host Nick Berry unpacks with Paul how founder-led companies lose customer signal as they scale and how to build customer feedback systems that stick. Paul shares his Innovation Heartbeat approach to operationalizing listening without slowing growth, including a practical 30-60-90 rollout, lightweight team rituals, and turning field insight into a true innovation pipeline. You will hear how organizations institutionalize listening, why feedback loops are essential from product-market fit to scale, and how structured habits create durable competitive advantage. Full Episode Page: Paul Austin-Menear: Building Customer Feedback Systems That Fuel Innovation (https://www.nickberry.info/content/ni...) Takeaways 🟢 Why feedback breaks when growth accelerates 🟢 How to embed listening in culture and ops 🟢 Best 30-60-90 path to launch a feedback loop 🟢 What turns raw notes into repeatable insight 🟢 When to systematize from PMF to early scale 🟢 How innovation becomes a supply chain Links 🔗 / @6catalysts 🔗 Six Catalysts (https://6catalysts.ca/) 🔗 Innovation Heartbeat resources and planner (https://6catalysts.com/nickberry) 🔗 The Journey newsletter (https://6catalysts.substack.com/) 🔗 Paul on LinkedIn ( / pwamenear ) 🔗 Six Catalysts on Instagram ( / 6catalysts ) 🔗 Six Catalysts on YouTube ( / @6catalysts ) 🔗 Playing to Win by A.G. Lafley and Roger L. Martin (https://www.amazon.com/dp/142218739X) 🔗 Paul Austin-Menear tBOJ Guest Profile (https://www.nickberry.info/profiles/p...) Chapters 00:00 Why Customer Feedback Systems Break Down 02:42 Founder-Led Business Growth Starts With Listening 05:25 Hiring for Customer Listening Skills 08:14 Building Feedback Loops Into Company Culture 11:03 The Innovation Heartbeat Customer Feedback System 13:59 Turning Feedback Into Business Innovation Systems 16:47 Scaling Without Losing Customers 19:08 Innovation as a Business Supply Chain 21:58 Why Companies Are Getting Worse at Listening 24:07 The Innovation Heartbeat Tool and Resources 28:48 Making Customer Feedback a Repeatable Habit 🟢 🟢 Stuck at your current revenue level? That’s usually not an effort problem. It’s a design problem. The [FREE] 90-Day Growth Roadmap helps you break the stall and create momentum. It reveals: What stage your business is in The real constraint slowing growth What deserves your focus over the next 90 days Get the [FREE] 90-Day Growth Roadmap here: https://www.nickberry.info/roadmap ✍️ The Golden Thread Get my weekly note on business and leadership growth, and how to navigate the complexity of it all. https://www.nickberry.info/goldenthread 🔗 Redesigned.Business (https://www.redesigned.business/ ) Most businesses don’t stall because something is broken. They stall because the business — and the leader — never evolved together. Usually the owner keeps solving yesterday’s problems instead of designing for what’s next. Redesigning both is how progress becomes intentional and repeatable instead of... exhausting. The Business Owner's Journey podcast (https://www.thebusinessownersjourney.com ) Real conversations about the shift from producer to leader, and what it actually takes to build a business that works without everything running through you. 🟢 Official: NickBerry.info (https://www.nickberry.info/ ) 🟢 tBOJ is hosted by Nick Berry and produced by Nick Berry, Kelly Berry (https://www.kellyberry.info/ ) & FCG (https://www.nickberry.info/companies/... ). ➕ Interested in sponsoring, appearing on tBOJ, or having Nick as a guest (https://www.nickberry.info/contact ) on your podcast? ➕ Learn more about Nick Berry (https://www.nickberry.info/about )