From Selfridges to Net-a-Porter: Insights from a Retail Buyer скачать в хорошем качестве

From Selfridges to Net-a-Porter: Insights from a Retail Buyer

Don't miss out on our exclusive workshop "Unlocking Retail Success: Three Strategies for Getting Your Fashion Brand into Retail Stores." Learn the secrets to navigating the competitive retail world and secure your spot on store shelves. Reserve your spot at www.makegoodfashion.com/wholesale Join us for an insightful conversation with Thea, an experienced fashion buyer with over a decade in the industry. Thea shares her journey from a small town in North Wales to becoming a buyer at iconic stores like Selfridges, Net-A-Porter, and LN-CC. We dive deep into the world of fashion buying, exploring how brands can get noticed by top retailers, the importance of having a distinct brand DNA, and the shift towards sustainability in fashion. Learn invaluable tips on pitching to buyers, effectively using social media for brand discovery, and the evolving trends in the fashion market. Whether you're an emerging clothing designer or interested in the business of fashion, this episode is packed with wisdom and practical advice to help you succeed. 00:00 Introduction and Guest Welcome 00:14 Thea's Journey into Fashion Buying 01:35 Career Highlights and Experiences 02:34 Understanding the Role of a Buyer 04:16 Discovering and Onboarding New Brands 07:14 The Importance of Brand Imagery and Social Media 12:29 Trends and Sustainability in Fashion 17:10 Tips for Emerging Designers 29:42 Supporting Retail Partnerships 37:12 Concluding Thoughts and Farewell