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UnHERD of Opportunities with Julie Moore

In this episode of Rooted, student co-hosts Genevieve and Brooklynn talk with Julie Moore, Vice President of Operations at the Colorado Beef Council. Julie shares her “zigzag” career path from food science and human nutrition to meat science, beef processing, and ultimately nearly three decades with the Colorado Beef Council. The conversation focuses on how she brings beef education into unexpected rooms, from heart and stroke groups to math teacher conferences, by tailoring messages to the audience. Julie also discusses how she navigates consumer misconceptions, stays current on research and food safety, and uses relationships and networks to make better decisions. She reflects on professional challenges, including moments of pushback, and what she learned about communication, advocacy, and timing. The episode closes with Julie’s advice on staying informed, networking, and finding the part of your work that keeps you rooted. Chapters: Welcome to Rooted + introductions of Genevieve and Brooklyn Meet Julie Moore and her role at the Colorado Beef Council Julie’s “zigzag” path: from pre-vet to food science, nutrition, and meat science Early career in beef packing: quality, food safety, and exports Graduate school at CSU and later work in burger production systems Landing at the Colorado Beef Council and why she stayed Taking beef education into unexpected spaces (heart/stroke, nurses, teachers) “Know your audience”: how her message changes by room and purpose The “aha moment”: helping students and professionals see new ag career paths Navigating consumer questions and misinformation (grass-fed, antibiotics, safety) How Julie stays current: newsletters, conferences, and food safety networks Support from the Council: using checkoff resources for outreach and education Professional challenges: credibility, pushback, and the role of cheerleaders Lessons learned: words matter, when to speak up vs. let an issue pass Closing advice and what it means to be rooted in your work