“Blending Design, Lean, and AI: How Sergio Gutierrez-Montero Works in Uncertainty” скачать в хорошем качестве

“Blending Design, Lean, and AI: How Sergio Gutierrez-Montero Works in Uncertainty”

What does it really look like to combine design strategy, Lean Startup, and AI in a complex enterprise? In this episode of Lean Stories, Jonathan Bertfield sits down with Sergio Gutierrez-Montero, Director of AI Strategy & Implementation at AbbVie (and formerly McKinsey, Steelcase, and Doblin/Deloitte), to unpack how he uses learning, experimentation, and a true beginner’s mindset to drive impact. They dig into: ➜How a career pivot into “venture design” led Sergio to Lean Startup ➜Early experiments at Steelcase and what B2B teams should not copy from B2C playbooks ➜Why slow preparation, fast execution beats rushing to build ➜How to blend design research + Lean experiments to form stronger hypotheses ➜Practical ways to map assumptions and unlearn as a team ➜Managing hypothesis-driven cultures (like McKinsey) without losing curiosity ➜Using prototypes and AI tools to calm stakeholder anxiety and learn faster ➜Why, even with “AI” in his title, Sergio cares more about the problem space than the technology If you’re leading innovation, AI products, or internal ventures in a large organization, this conversation is packed with usable patterns you can bring into your next sprint. 🔔 Subscribe to Lean Stories for more real-world conversations with practitioners who are actually doing the work.