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In this episode of Lean Stories, Jonathan Bertfield speaks with Josh Clark and Veronika Kindred about how AI is changing product design — and what isn’t changing at all. Rather than focusing on AI as a productivity shortcut, Josh and Veronika explore a different idea: AI as a design material. Something that can elevate experiences, adapt to user intent, and enable entirely new kinds of products — if used thoughtfully. They discuss: *Why fast research makes better products possible *How AI can enhance design instead of replacing it *The difference between sounding right and being right *Why good design still starts with real users and real research *How teams can avoid mistaking speed for quality *What “sentient design” means in practice This conversation is for product leaders, designers, and teams navigating AI without losing sight of what matters most: the user experience. If you want more long-form conversations with practitioners doing this work, you can subscribe to the channel to follow future Lean Stories episodes. If these questions are showing up in your organization and you’d like to explore them together, you can contact Lean Startup Co. here: https://leanstartup.co/contact/