The Future of Search: Yext CEO Mike Walrath on AI, Visibility, and the CMO’s New Playbook скачать в хорошем качестве

The Future of Search: Yext CEO Mike Walrath on AI, Visibility, and the CMO’s New Playbook

Yext CEO Mike Walrath and SVP of Product Marketing Rebecca Colwell unpack one of the most pressing questions in marketing today: how do brands stay discoverable in a world moving from link-based search to conversational AI? Get insights on the seismic shift from traditional SEO to AI-native brand visibility, how Yext Scout is opening the black box, and what smart CMOs are doing right now to get ahead. 0:00 – Introduction 0:35 – Is Google Traffic Declining? 2:20 – The Shift to Conversational Search 4:50 – Is This Change Temporary or Permanent? 6:45 – What CMOs Are Most Concerned About 9:00 – The Smartest Marketers' Playbook 11:15 – How to Get Visible in AI Search 13:00 – Why Hyperlocal Data Matters 15:10 – Controlling Your Brand in AI Environments 17:20 – Introducing Scout: Cracking the Black Box 20:00 – Operationalizing AI Insights at Scale 23:00 – What Should CMOs Do Today? 25:00 – Are We Moving Too Fast with AI Execution? 27:00 – Final Thoughts: Embracing the Unknown