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Episode 281: Your Money Story Is Costing You More Than You Think with Bill Cates Most business owners don’t have a revenue problem. They have a money story problem. They work harder. Sell more. Grind longer. Yet profits feel slippery, savings are “someday,” and financial stress hums quietly in the background—like a fridge that never stops buzzing. In this episode of Marc Haine Live, host, Marc Haine sits down with Bill Cates, Exponential Growth Coach, Hall of Fame speaker, and author of The Hidden Heist, to expose the invisible beliefs that quietly sabotage our relationship with money. We unpack broken money stories, why waiting to “earn enough” never works, and how business owners unknowingly rob their future selves—without a ski mask or a getaway car. If you’ve ever tied your self-worth to your net worth… If profit always seems to come later… If money feels stressful instead of strategic… Then this episode is what you need. ---- ⏱ TIMESTAMPS ⏱ 00:00 Intro - Episode 281 with Bill Cates 00:31 Welcome to Marc Haine Live 02:17 Question of the Day 02:50 Introducing Bill Cates 04:20 How does Bill Cates Serve His Clients? 05:24 Money Stories That Dictate Our Behaviour 07:53 What Do Smart Business Owners Struggle Most About Money? 11:47 Symptoms of Money Denial 13:02 Pay Yourself First Concept 15:17 Lights! Camera! Action! Business book of Marc Haine 16:01 About Bill Cates’ book, The Hidden Heist 20:22 Bill Cates’ TEDx Talk on Money as an Abundant Resource 25:20 On Risk Aversion Driving Our Business 29:29 Test Proof of Business Concept 31:53 How to Connect with Bill Cates 32:45 How Does One Know If They’re in the Flow vs. Not in the Flow? 35:54 JEM idea when thinking of a New Initiative 37:42 Pro Speaker Presentation Speech Timer app 38:42 Biggest Mistakes Business Owners Make When They Start Taking Profits 43:03 Little Artificial Barriers That People Need 45:38 Need for Financial Accountability 47:36 Cautionaries As Apply the Money Concepts 50:08 Repeating Bill Cates’ Contact Information 50:36 Book a 30-min Free Clarity Call with Marc Haine ---- Need to brainstorm aspects of your business? Book your complimentary 30-minute brainstorm with Marc. Schedule a time that works for you at https://meetwith.marchaine.com 🎁 FREE GUIDE: www.TheOrdinaryMillionaire.com 📘 NEW BOOK: www.TheHiddenHeist.com About Bill Bill Cates, CSP, CPAE, is a successful entrepreneur, hall of fame speaker, bestselling author, and adventurer. Bill built and sold two book publishing companies and has spent over 30 years training financial advisors. Bill is the author of eight books, including Radical Relevance, The Language of Referrals. His latest book is, The Hidden Heist – Stop Robbing Yourself of Lasting Wealth. He also hosts the Top Advisor Podcast, ranked in the top 5% of podcasts worldwide. Inducted into the Professional Speakers Hall of Fame, Bill’s expertise has been featured in Success Magazine, Entrepreneur, Money, and The Wall Street Journal. An avid adventurer, Bill has reached the summit of Mt. Kilimanjaro, Mt. Everest South Base Camp, camped in the Arctic Circle, and toured as a drummer in a rock band. Bill’s mission is to equip people with the mindset and the tools to have a better relationship with money – to achieve financial stability, independence, and lasting wealth. Connect with Bill www.TheHiddenHeist.com www.BillCates.com www.TheOrdinaryMillionaire.com BillCates@ReferralCoach.com / billcates About Your Host, Marc Haine Author, Speaker, Facilitator and Coach, Marc Haine, will help your teams ignite their passions. Working with him, you'll be able to support your leaders to recentre their focus and drive continuous improvement through connected and engaged employees. You will realize your competitive advantage with a connected purpose and consistency of customer experience across your brand. Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service. Dare to be the exception™ +1 (780) 729-4932 https://meetwith.marchaine.com Marc@MarcHaine.com Http://MarcHaine.com FB: / masterofexperiences IN: / marcjlhaine TW: / marchaine2 LK: / marchaine YT: https://www.MarcHaineLive.com