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Growth loops

How growth loops work, why they matter, and how leading companies such as Miro, Zapier, Loom, Duolingo, and Eventbrite use them to drive scalable, compounding growth. The webinar is designed for product managers, founders, growth professionals, and anyone building digital products. Viewers will learn the core loop types, how to map customer journeys, how to diagnose retention, and how to design and optimise their own growth loops. Susanna Belcher also joins for discussion and Q&A. KEY TAKEAWAYS Growth loops are self‑reinforcing systems where product usage generates inputs that fuel further growth. Funnels are still useful, but loops emphasise scalability, reinvestment, and cross‑functional collaboration. There are four primary loop types: viral, content, paid, and sales. Strong retention is a prerequisite — growth won’t sustain without a stable active user base. Mapping the customer journey reveals triggers, channels, value moments, and retention indicators. Defining a primary growth loop provides focus across product, marketing, and sales. Loop optimisation involves increasing output, reducing friction, and speeding up the cycle. Most successful companies deepen one core loop before adding supplementary loops. CHAPTERS 00:00 Intro – Welcome and setup for the growth loops session 02:30 Why Growth Loops Matter – Funnels vs loops explained 08:45 What Is a Growth Loop? – Inputs, value creation, reinvestment 15:00 Examples: Miro, Loom, Typeform – How user actions fuel organic acquisition 21:30 Content, Paid, and Sales Loops – Zapier, Reddit, Duolingo, Stripe 28:00 Retention & Product‑Market Fit – When you’re ready to scale 33:00 Mapping the Customer Journey – Triggers, channels, onboarding, value 40:00 Diagnosing & Optimising Loops – Impact, friction, and cycle speed 45:30 Extending Loops – Eventbrite’s multi‑loop system & Q&A LINKS Hustle Badger website: https://www.hustlebadger.com Hustle Badger YouTube:    / @hustlebadger   More Hustle Badger talks: https://luma.com/hustlebadger Hustle Badger LinkedIn:   / hustle-badger   Ed Biden LinkedIn:   / edbiden   FURTHER READING Customer Journey Map Examples: https://www.hustlebadger.com/what-do-... Jobs To Be Done examples: https://www.hustlebadger.com/what-do-... Bitesize Customer Journey Course: https://www.hustlebadger.com/courses/... Bitesize JTBD Course: https://www.hustlebadger.com/courses/... Product Metrics Cheatsheet: https://www.hustlebadger.com/metrics/... Metrics Fundamentals Course: https://www.hustlebadger.com/courses/... Pirate Metrics: https://www.hustlebadger.com/metrics/... HASTAGS #growth #GrowthLoops #ProductManagement #ProductStrategy #GrowthStrategy #DigitalProducts #SaaSGrowth #StartupGrowth #GrowthMarketing #UserAcquisition #RetentionStrategy #CustomerJourney #ProductMetrics #AIProductManagement #B2BSoftware #ViralLoops #ContentMarketing #PaidAcquisition #SalesLedGrowth #ProductLedGrowth #HustleBadger