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Jobs To Be Done

What are Jobs To Be Done? JTBD is one of those frameworks where everyone has their own "mix" We think about it with 5 ingredients: 1. Use case 2. Alternatives 3. Progress 4. Value prop 5. Price 𝗨𝘀𝗲 𝗖𝗮𝘀𝗲 The “job” that your product does for your users. The need they have, rather than the action they are taking. Format: I want … I need … Examples: (Wise) I want to transfer money overseas (Trainline) I want to buy train tickets before I travel 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲𝘀 What could customers "hire" to get the job done instead? What are they using right now? Examples: (Wise) International bank transfer, Post Office, Western Union (Trainline) Physical ticket office, National Rail website 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 Where are your customers dissatisfied, or getting blocked? What dimensions would a "better" solution improve on (Often price, speed, functionality) Examples: (Wise) Cheaper fees Faster transfer / Simpler UX (Trainline) Cheaper prices / Simpler UX / Departure updates Avoiding queues 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽 What unique benefits can you offer? How do you offer improvements along dimensions customers care about? Examples: (Wise) Transfer money up to 5x cheaper than high street banks (Trainline) Buy the cheapest train tickets really easily 𝗣𝗿𝗶𝗰𝗲 What will customers pay for your value prop? Examples: (Wise) Variable (less than 0.5%) (Trainline) £1-2 per ticket ​Full article and template here: https://www.hustlebadger.com/what-do-... Slides: https://docs.google.com/presentation/... ​Hustle Badger's full course on discovery: https://www.hustlebadger.com/courses/... ​This event is run by Hustle Badger, which accelerates Product Managers through critical periods in their career: ​Finding a new job ​Starting a new role ​* Levelling up at any time Tags: AI for product managers, no-code AI 2024, 2025 how to build a website, how to be a product manager, ChatGPT for PMs, AI course, Replit AI tutorial, product management tools, tech career growth, how to use AI at work, PM skills future, build with AI, product manager day in the life, SaaS AI integration hiring webflow surfshark github openai superbase How to build AI tools without coding, no code startup strategies , business growth, job search