What Zoom’s success reveals about pricing models and winning against tech giants скачать в хорошем качестве

What Zoom’s success reveals about pricing models and winning against tech giants

How did Zoom win against Microsoft and Google? Zoom’s success seems like a fluke. The video conferencing space was dominated by Microsoft and Google, both of which bundled their video software (Teams, Meet) into larger productivity suites. These companies had built-in distribution. They had billions in cash. They had everything in their favor. And yet, Zoom—a small startup—took 50% of the market. Even if that number is exaggerated, grabbing 25% is still wild. How did they pull it off? Watch the teardown to find out. 3 key takeaways from this teardown: 💡 Why big companies hesitate to offer free products 💡 When fewer features can beat a bundled powerhouse 💡 The flaw in Google’s AI strategy (and the opening it creates for new competitors) ✅ Want more insights on behavioral science and product design? Subscribe to Kristen's Substack so you don't miss the next teardown: https://kristenberman.substack.com/ 📧 Working on a behavior change challenge? We help companies apply these behavioral principles to drive growth and engagement: https://irrationallabs.com 🔎 Or explore our case studies of behavioral science work across sectors ranging from tech and finance to health and education: https://irrationallabs.com/case-studies/ 🎓 Join one of our Bootcamps to start learning behavioral science and apply it to your work and life: https://behavioraleconomicsbootcamp.com