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Ready to see how Chargeback Gurus can help you with the chargeback representment process? Schedule a demo with us here: https://hubs.ly/H0mgh-T0 Chargeback representment is the process through which a merchant contests a cardholder chargeback using evidence about the transaction. The merchant "re-presents" the transaction information to the issuing bank. The issuing bank then decides the outcome of the dispute. It's important for merchants to understand the chargeback representment process so that they can work to recover lost revenue from illegitimate chargebacks. For true fraud, the merchant should not choose to fight the chargeback, but in cases of friendly fraud, the merchant should provide compelling evidence to the bank to convince them that the transaction that took place was valid. Merchants who choose not to fight these disputes will be out the cost of the transaction as well as the additional fees associated with chargebacks, so it's always best to go through the representment process when necessary. Every chargeback representment case should include a rebuttal letter that serves as a cover letter for the compelling evidence they are presenting. Compelling evidence can be any communication that occurred between the merchant and the customer, shipping information, terms and conditions, and any other information that can prove the validity of the transaction. Some companies that experience a high volume of chargebacks choose to outsource chargeback management to a company like Chargeback Gurus who will handle the chargeback representment process for them with expert knowledge. Read the article: https://www.chargebackgurus.com/blog/... ©Chargeback Gurus 2020 Production: Tyler DeLarm Narration: Phil Claffey