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Want to learn about how Chargeback Gurus can help you understand the chargeback process more? Schedule a demo with us here: https://hubs.ly/H0mgh-T0 The chargeback process can be a difficult thing to understand, but it's important for all merchants to know. Chargebacks can be costly if not fought, so merchants should do all that they can to prevent and fight them. While the process is similar across each different card network and issuing bank, there are some differences to each. A chargeback begins when a customer contacts their bank to dispute a transaction. The process then involves many different entities, and it's up to the merchant to be aware. The chargeback process will usually favor the consumer. Understanding the ins and outs of this process will ultimately help the merchant decide if a dispute should be fought and how to effectively go through with that. This is important because chargebacks can cost a company two to three times the cost of the original transaction. That's a lot of money at stake. The process for fighting a chargeback is called chargeback representment, and this is where the merchant "re-presents" the transaction to the bank with information like transaction data, AVS verification, CVV verification, delivery verification, the cardholder's transaction history, communication between them and the customer, or other information related to the transaction being disputed. The issuer then decides if the chargeback should stand or not. To prevent chargebacks, you must understand the process and be ready to implement the representment process. Read the article: https://www.chargebackgurus.com/blog/... ©Chargeback Gurus 2020 Production: Courtney Freeman Narration: Sarah Rife