Steffen Hedebrandt — The Culture of Marketing Revenue Attribution in Go-to-Market Teams скачать в хорошем качестве

Steffen Hedebrandt — The Culture of Marketing Revenue Attribution in Go-to-Market Teams

Dots speaks with Stephan Hedebrandt about marketing revenue attribution and how B2B marketing teams can use it to improve their go to market strategy. They explore the importance of attribution in marketing and how it can help with campaign optimization. Stephan also shares key marketing strategies to excel in digital marketing. He discusses why attribution should focus on impact, the balance between experimentation and scaling, and how lean go-to-market teams can operate efficiently while maintaining creativity. Key Takeaways: 00:00 Introduction. 04:17 When using a lot of channels, ensure their revenue is being measured. 09:02 Ongoing experimentation complements proven tactics to sustain consistent growth. 10:55 Conventional analytics tools often miss complex, multi-stakeholder B2B journeys. 15:20 Setting clear capacity limits helps go-to-market teams maintain operational quality. 18:41 Lean and resourceful marketing practices encourage creativity and improve efficiency. 20:12 Every marketing initiative is assessed by its cost and potential to generate positive ROI. 26:33 Measuring contribution to revenue is more effective than over-focusing on attribution. Resources Mentioned: Steffen Hedebrandt   / steffenhedebrandt   Dreamdata | LinkedIn   / dreamdata-io   Dreamdata | Website https://dreamdata.io/ Insightful Links: https://blog.titan-one.co/revenue-tea... https://www.93x.agency/blog/why-marke... https://www.xactlycorp.com/blog/corre... Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities. #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds