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Why do with stick with the 9-5 working day when flexibility is possible and can be hugely beneficial in terms of improved wellbeing, better cognitive performance and generally improved health? Focussing on people with a late sleep-wake preference who are most impacted by the rigid working day, this talk highlights the negative impacts of misaligned or short sleep to highlight the benefits to individuals and society of a more flexible approach. Andy Bagshaw is a physicist by training, having completed a PhD in Nuclear Physics at the University of Manchester in 1998. He went on to undertake postdoctoral positions at City University London, University College London (UCL), and the Montreal Neurological Institute (MNI). It was at UCL and subsequently the MNI that he first worked on the development of brain imaging techniques, with a specific focus on epilepsy. He has worked at the University of Birmingham since 2005, where he is Reader in Imaging Neuroscience and co-Director of the Centre for Human Brain Health. His main research interest is in developing and applying non-invasive brain imaging methods to understand how the brain is affected by epilepsy and sleep. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx