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Thirty people a day are moving to Northwest Arkansas, yet headlines still warn of a frozen housing market and struggling offices. We sat down with Mervin, the economist behind the Skyline Report, to decode what’s actually happening in NWA and why fundamentals here keep bucking national trends. From population inflows and university-driven talent to low office vacancies and steady multifamily absorption, we lay out the signals investors should watch and the moves that make sense right now. We start with the macro picture—rate cuts, data uncertainty from the government shutdown, tariff distortions, and the surprising twin engines of growth: the AI/data center boom and high‑income services spending. Then we zoom into the local market. Mortgage rates have reset expectations, but NWA’s price growth has moderated rather than reversed, and vacancies remain historically low. Office? Still tight, thanks to short commutes and a compact urban footprint that makes hybrid work viable without hours on the highway. Industrial and warehouse space stay in demand as e‑commerce logistics cluster close to consumers. Even retail is healthier than expected, especially in walkable downtown districts that keep attracting foot traffic. The structural story is where the long‑term alpha lives. Smaller bedroom communities hit water and sewer limits, so near‑term growth must concentrate in the big cities with bonding capacity. That constraint is an opportunity: invest in infrastructure, build more mixed‑use nodes, and create multiple “mini‑cores” so people can live near work, food, and culture without starting every trip on I‑49. We compare NWA to fast‑growing peers like Austin and Raleigh, highlighting strengths in employment growth and emerging tech, and gaps in educational attainment and new business formation. The takeaway for investors is simple: prioritize areas with proven demand drivers, short commutes, and plans for new infrastructure; track population growth and vacancy rates; and look hard at infill near emerging cores where walkability and access command durable premiums. Want more data‑driven insights on Northwest Arkansas real estate? Follow the show, share this episode with a colleague, and leave a quick review so others can find us. Got a question or a deal you want us to dissect? Send it our way—and join the conversation on Instagram, Facebook, and LinkedIn.