Navigating Digital Marketing without Third-Party Cookies скачать в хорошем качестве

Navigating Digital Marketing without Third-Party Cookies

The deprecation of cookies has been spoken about for a long time and during 2024 plans have begun to restrict third-party cookies. In this episode of Digital Marketing Answered™, CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive, to discuss ways to mitigate the demise of third-party cookies. This episode explores: What does the removal of third-party cookies mean for your advertising? Strategies to add effective first-party data collection points How to re-assess your digital marketing approach SUBSCRIBE 📢 Keep in the loop with the latest episodes    / @innovationvisual333   This video is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks. Key moments in this video: 00:00 - 00:24 - What are cookies? 00:25 - 00:43 - An introduction to first-party cookies 00:44 - 01:19 - An introduction to third party cookies 01:18 - 01:37 - Examples of third-party cookies 01:38 - 02:42 - Useful website cookies 02:43 - 03:26 - The demise of the cookie 03:27 - 04:19 - The impact on different browsers 04:20 - 06:21 - The Future without third-party cookies 06:22 - 06:44 - Why is it important to focus on first-party cookies? 06:45 - 09:12 - What do the changes mean for advertising? 09:13 - 12:44 - How to reassess your Digital Marketing Strategy _______________________________________________________________ About Innovation Visual: Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website ➞ https://bit.ly/3HbHnVA 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞   / innovation-visual-limited   Facebook ➞   / innovationvis   Instagram ➞   / innovationvis   Twitter ➞   / innovationvis   #digitalmarketing #digitalmarketingtips #marketingdigital #onlinemarketingstrategist