EP 70| Bronwyn Pretorius - CMO at Ackermans ex-Shoprite, Mukuru and Capitec on building brands скачать в хорошем качестве

EP 70| Bronwyn Pretorius - CMO at Ackermans ex-Shoprite, Mukuru and Capitec on building brands

On episode 70, Pat Mahlangu is joined by Bronwyn Pretorius - Chief Marketing Officer at Ackermans. She is the first guest on the Pat on Brands Podcast from outside of Johannesburg. Bronwyn was born and bread in Cape Town, where she still lives today. Brownwyn has had an illustrious career, having spent 10 years at Shoprite (in various positions) where she pioneered the World Whiskey Day and the extremely successful loyalty programme Checkers Xtra Savings. She was the Group Head of Marketing at Mukuru, where she negotiated and executed the 2022 Mukuru sponsorships; becoming the official sleeve sponsor of Crystal Palace Premier League Football Club, landing the2022 brand ambassador Tendai "Beast" Mtawarira and obtaining the naming rights of the Mighty Mukuru Wanderers, a top soccer team in Malawi. Before joining Ackermans as the CMO – a role she assumed at the beginning of the year, she was the Group Head of Brand and Communications at Capitec. Tune in to watch the full episode and get to know more about Bronwyn Pretorius' incredible journey! 00:00 - replayed 00:10 - Introduction 00:20 - Introducing the guest 00:38 - Welcoming the guest 01:00 - Who is Brownyn Pretorius 02:20 - Bronwyn studying law 02:40 - Studying and working 03:25 - Education is the Key to opportunities 05:28 - Bronwyn biggest culture shock 06:58 - first job at Shoprite 08:34 - World Whiskey Day 13:40 - Bronwyn at Capitec 14:40 - Working in a banking environment 15:41 - The thinking behind working with Godi 19:07 - Why It was important to choose a true story 21:18 - How it has been working at Ackermans 23:42 - How do you build a brand that connects with customer. 32:20 - Understand that anything is possible 39:30 - Brand quiz 49:35 - Parting shorts 52:30 - Word of advice to young marketers 52:50 - Bronwyn contact details #subscribe #patonbrandspodcast #interview #prodcast #youtube #marketing #motivation #cmo