What Your Board Will Ask in 2026: AI Search, Budgets, and the New SEO скачать в хорошем качестве

What Your Board Will Ask in 2026: AI Search, Budgets, and the New SEO

Are you prepared for the April 1st Board Meeting question: How is AI search actually impacting our bottom line? On this episode of FiredUp!, we dive into the mailbag to answer the burning questions from our community of startup marketers. We tackle the anxiety surrounding board expectations, the shifting dynamics of marketing budget allocation, and why your "Share of Voice" might look different in a world of LLM citations. This week, episode 128 of the FiredUp! podcast is about your burning questions about tech marketing! Key Takeaways: *Own the AI Citation Metric: Boards are moving beyond simple traffic numbers. You must be able to demonstrate whether your brand is being cited by AI agents as a top solution. Start tracking your AI Share of Voice to prove your brand's authority in generative search results. *The 60/40 Budget Reality: While the classic split between brand awareness and demand generation remains a benchmark, the AI era rewards those who build a deep lake of content. High-quality, original content is the fuel that allows AI crawlers to recommend your brand to prospects mid-funnel. *Focus on the Returning Visitor: In a buyer journey that now averages over 200 days and 70+ touches, one-and-done traffic is a vanity metric. Success is measured by how many people return to your site directly after their initial discovery phase in an LLM. *Human Authenticity Wins on LinkedIn: Executive presence is more critical than ever, but beware of the automated reply trap. Using generic AI-generated comments to boost impressions will ultimately erode trust. Real engagement requires a human pulse and a fragrant, unique point of view. Learn more about Firebrand Marketing Website https://www.firebrand.marketing Facebook   / firebrandcomms   LinkedIn   / firebrand-communications   X   / firebrandcomms   CHAPTER MARKERS: 00:00 What Your Board Will Ask in 2026: AI Search, Budgets, and the New SEO 1:04 - The Question Your Board Will Ask on April 1st 5:30 - Brand vs. Demand: Solving the Budget Allocation Puzzle 11:15 - Beyond MQLs: Measuring the 211-Day Buyer Journey 16:40 - Why Direct Traffic is Your Secret AI Search Metric 22:10 - Executive Visibility: Avoiding the LinkedIn "AI Trap" 28:50 - Content Differentiation: How to Stand Out in the "Slop"