Understanding over Educating Patients скачать в хорошем качестве

Understanding over Educating Patients

Many dentists lose patients for one simple reason — they confuse educating with influencing. I’ve seen it countless times: dentists overexplaining, overwhelming, and unintentionally pushing patients away. Patient education can start to feel like a lecture… and when patients aren’t emotionally ready for care, it often feels like sales pressure. The irony? Most dentists and teams don’t even realize they’re doing it. They believe education is good for patients — and it is — but education alone rarely inspires action. From my experience, patient education is overrated as a driver of case acceptance. The real driver is understanding — discovering what matters most to patients and connecting care to their lives. Because when you stop teaching and start understanding, you stop selling… and patients start saying yes.