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In this episode, Jack is joined by Drew Laxton, the CFO of Outreach. They discuss Outreach’s mission to help revenue teams execute more effectively, and how the platform has expanded from sequencing into a broader, AI-enabled workflow across pipeline, forecasting, and execution. Laxton explains why storytelling and FP&A are critical operating tools—especially when preparing board-facing asks and aligning teams around a coherent plan. The conversation also covers agentic AI, how finance teams are adopting AI for speed and insight, and the governance risks of over-trusting automated outputs. Laxton shares career lessons from banking, investor relations, and a chief-of-staff chapter, then reflects on how planning accuracy can become a surprising driver of organizational confidence. Thanks to our sponsor Intuit QuickBooks https://quickbooks.intuit.com/money/ Video Timestamps & Titles (≤15) 0:00 — Why finance storytelling matters at the board level 0:59 — When finance shifts from tracking performance to shaping belief 1:52 — Sponsor message: Planful AI 2:53 — Meet Drew Laxton, CFO of Outreach 3:21 — Early career lessons: curiosity, business fluency, and narrative 5:19 — The “operator’s itch”: moving from banking into company-building 7:39 — Investor relations: harder questions, tighter narratives 9:18 — Chief of staff: anticipating the CEO’s needs in PE operating cadence 11:09 — The CFO “checkboxes”: IPO, capital raising, and M&A experience 13:28 — What Outreach does: revenue execution and agentic AI in action 15:07 — Capital structure overview and venture funding context 16:12 — AI’s evolution: from features to truly agentic systems 17:23 — How finance teams use AI—and why speed is the first gain 20:12 — Measuring AI ROI and managing adoption risk 27:40 — Finance Strategic Moment: when disciplined planning lifts morale 30:52 — Metrics that matter: gross retention mechanics and AI revenue alignment 32:54 — What surprised him as CFO: controllership fires and people leadership 35:05 — Returning to Outreach: leadership vision and the pull of the mission 37:02 — Book pick: The Hard Thing About Hard Things 37:43 — The next 12 months: supporting efficient growth driven by AI agents