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Learn why creating a coaching culture is essential for transforming complex issues into business opportunities. We don't think building a coaching culture is a choice—you need a coaching culture to thrive in times of complex change. Problems like disengagement, lack of innovation or stagnant projects are persistent in organizations today. And the reason? There's a mismatch between our traditional approaches to leadership and the requirements of our complex business environments. When people just tell people what to do and correct them when they're wrong, change is impossible and almost nothing gets done. With our challenges in our workers today, people need to be able to think for themselves, connect with others and come together to have shared conversations to create new ways of doing things quickly. This is where a coaching culture adds value. They instill this ability to have meaningful conversations, "in the moment," that result in people taking action. A coaching culture is just the foundation of what it takes for your organization to realize its greatest potential.