Dunkin’s Global Expansion (1950-2025) скачать в хорошем качестве

Dunkin’s Global Expansion (1950-2025)

Watch the story of Dunkin’s expansion unfold across the globe in this animated data visualization — from its first coffee and donut shop in 1950 to its worldwide reach by 2025. This animation uses verified corporate data and historical records to show every country where Dunkin’ first appeared — and where it later withdrew or returned. Each country lights up in orange when Dunkin’ enters, and fades to gray when it leaves, revealing the brand’s global footprint through time. Why Dunkin’ left some countries (briefly): 1. United Kingdom (1968) — the initial venture was a "flop" and the operation quickly entered liquidation due to poor performance. 2. Japan (1998) — stronger local competition from Mister Donut and a lackluster promotional campaign with poor menu localization led to the franchisee abandoning the business. 3. Singapore (1998) — failed to compete with local food vendors and other strong fast-food chains like McDonald’s, leading to poor sales (assumption based on typical reasons for exit in Asian markets in the late 90s). 4. Russia (1999) — years of losses and severe franchise misuse (the franchisee sold liquor and meat pies alongside donuts). 5. United Kingdom (1999) — the second attempt, focused on the London and Birmingham areas, continuously lost money and could not achieve profitability. 6. Australia (2000) — overcrowded market dominated by local coffee culture and powerful global rivals like Krispy Kreme and McDonald's, leading to unprofitability (assumption based on market dynamics). 7. Netherlands (2000) — early market introduction failed due to low sales and only managed to open a very small number of stores (5), suggesting an inability to gain traction. 8. China (2001) — failed due to unrealistic growth expectations from the HQ and unwillingness to adapt the American menu to unique Chinese consumption patterns (poor localization). 9. Israel (2001) — left due to cultural misfit and a failure to adapt to local preferences and consumption patterns. 10. Italy (2002) — dominant espresso culture and stiff competition from local bakeries and cafes, making the American-style coffee and donut model unprofitable (assumption based on typical reasons for US coffee chain failure in Italy). 11. Poland (2002) — inability to compete on price and quality with established local bakeries, which offered superior donuts for less money. 12. Brazil (2005) — franchise agreement ended or failed due to low market penetration in a highly competitive and complex market (assumption based on lack of public detail). 13. Syria (2011) — start of the Civil War in 2011 made operations impossible due to extreme security risks and complete supply chain collapse (strong contextual assumption). 14. Cayman Is. (2012) — small market size and unprofitability in a high-cost environment (assumption based on small market size). 15. China (2012) — second attempt failed due to continued poor business strategy (e.g., late opening hours for breakfast items) and an overall decision to abandon the market. 16. Puerto Rico (2014) — weak sales and unprofitability in a small island market (assumption based on small market size). 17. Turkey (2016) — franchise agreement ended after a long period of poor performance and financial difficulties for the local franchisee. 18. Poland (2018) — the second attempt ended when the local franchisee filed for bankruptcy, failing to achieve profitability. 19. Sweden (2018) — franchisee filed for bankruptcy after being unable to make enough money; the chain was unsuccessful and unprofitable. 20. Iceland (2019) — the owner cited that wage and production costs were too high for the business model to be profitable in the Icelandic economy. 21. South Africa (2019) — stores put into voluntary liquidation due to the poor performance of existing outlets and the inability to meet financial forecasts. 22. Panama (2021) — poor management by the local franchisee and inability to achieve sufficient market share against major rivals (assumption based on lack of public detail). 23. Russia (2022) — withdrawal following the invasion of Ukraine in 2022 due to political and reputational pressure on Western companies.