500% GenAI Growth: Google's Marketplace Chief Shares Updates & 2025 Strategy for ISV & Partners скачать в хорошем качестве

500% GenAI Growth: Google's Marketplace Chief Shares Updates & 2025 Strategy for ISV & Partners

Much to anticipate at the upcoming 🗽Google Next! In his recent keynote, Dai Vu, Managing Director of Google Cloud Marketplace, shared impressive growth metrics and strategic priorities, underscoring Google's commitment to making their marketplace the primary online distribution model for cloud software. GCP Marketplace is experiencing impressive momentum with 160% YoY growth in new listings and 170% YoY growth in transaction value through hashtag#channelpartners. Perhaps most striking is the 500% YoY increase in Gen AI transaction volume – clear evidence that AI is not just accelerating, but transforming the marketplace adoption. 📊 Strategic Benefits for ISVs ISVs strategically leveraging the marketplace are seeing significant advantages: → 42% deal acceleration through standardized agreements → 35% increase in win rates via co-sell engagements and access to committed cloud spend → 32% larger deal sizes on average However, "success in Marketplace can't be a side project or a go-to-market experiment," Dai Vu emphasized. "You have to approach it as a very long term, strategic revenue growth play that's going to scale over multiple years." 💡 2025 Marketplace Priorities Read key insights in my newsletter: https://partnerinsight.substack.com/p... 📈 Join Cloud GTM Leader Course by Partner Insight Master Cloud Marketplaces with our 5-weeks cohort course with top VPs of alliances a community of great alliance leaders. https://www.partnerinsight.io/course-... #googlecloud #marketplace #googleplatform #cloudmarketplace