How Crumbl Hacked The TikTok Algorithm (And Our Brains) скачать в хорошем качестве

How Crumbl Hacked The TikTok Algorithm (And Our Brains)

Crumbl, a dessert company that began in Logan, Utah, in 2017, has rapidly grown into a viral sensation. Known for its oversized treats, Crumbl's success is fundamentally tied to its digital strategy. Social media was their "entire strategy" from the very beginning, focusing on visually appealing products and branding. This digital-first model fueled their explosive growth to over 1,000 across the U.S. and Canada, netting $158 million in revenue by leveraging the power of social media virality. Read the full story on Forbes: https://www.forbes.com/sites/simoneme... 0:00 What Is A Crumbl Cookie? 1:04 Crumbl's Use Of Branding And Social Media 4:02 Crumbl's Celebrity And Influencer Crossovers 7:23 The Downside Of Virality Subscribe to FORBES: https://www.youtube.com/user/Forbes?s... Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership... Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter:   / forbes   Forbes Video on Instagram:   / forbes   More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.