How Agentic AI Is Changing The Future of Marketing - Scott Brinker | CDP World 2025 скачать в хорошем качестве

How Agentic AI Is Changing The Future of Marketing - Scott Brinker | CDP World 2025

There are so many ways in which marketing is changing with AI. But the most exciting and disruptive by far is the rise of AI agents. Agents that help marketers, augmenting and amplifying their capabilities. Agents that interface directly with customers to engage and delight them. And most fascinating of all, agents run by customers that are becoming powerful intermediaries in the buyer's journey — a new kind of digital constituent for marketers to serve. In this presentation, Scott Brinker, the godfather of martech, will explain these different kinds of AI agents in marketing's domain and how you can leverage them to your advantage. You'll learn: How you need to prepare for agentic AI in marketing How AI agents will interact with your existing tech stack How to adapt your team and organization in this new era Chapters 0:12 Introduction to Agentic AI 3:42 The Abundance of Marketing Technology 6:21 Growth of AI in Marketing Tools 9:03 Unlocking New Capabilities with AI 12:44 Integrating AI into Marketing Workflows 23:15 Types of Marketing Agents 25:27 Balancing Automation and Customer Experience 30:02 Agility as a Competitive Advantage Sign up now for Agentic World 2026 to save the date and be notified as soon as registration opens: https://agenticworld.com/ Learn more about Treasure Data: https://www.treasuredata.com/ #CDPWorld #TreasureData #CustomerDataPlatform #CDP