How Social Media Supports Every Other Marketing Channel скачать в хорошем качестве

How Social Media Supports Every Other Marketing Channel

Social media often gets judged solely on direct conversions, but that framing misses how it actually works in a real marketing ecosystem. In this video, we talk through why social plays a critical supporting role alongside Google Ads, SEO, and branded search, even when it does not get credit as the final touchpoint. We break down how social influences brand recognition, branded searches, direct traffic, and trust across other channels, and why last-click attribution rarely tells the full story. We also discuss how practice owners should think about measuring value without ignoring accountability, and why effective marketing today requires coordination across multiple channels rather than isolating each one.