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In this episode of E-coffee with Experts, our host Austin Willman talks with Josh Curcio, Chief Revenue Officer & Partner at protocol 80, Inc., and breaks down how revenue operations, AI tools, and intelligent content strategy can turn a CRM into a true lead generation and deal acceleration engine. We talk about: How to build ICP-driven lead scoring models Using buyer intent and data enrichment to identify ready-to-buy prospects Sales and marketing alignment without endless meetings AI-powered note-taking and CRM automation How to increase sales velocity in long manufacturing cycles Why niche content beats generic SEO every time Josh shares how his team leverages tools like HubSpot, AI workflows, and structured playbooks to help manufacturers move from reactive RFQs to proactive pipeline generation. 🔗 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 02:15: Helping Manufacturers Get More Leads with RevOps 02:15 - 04:30: Stop Using Your CRM Like a Spreadsheet 04:30 - 07:10: Lead Scoring and Finding Buyers Early 07:10 - 09:20: Why Niching Down Wins More Deals 09:20 - 12:05: Content That Signals Buyer Intent 12:05 - 14:30: Where AI Actually Helps Marketing Teams 14:30 - 16:45: AI Search, AEO, and Getting More Clicks 16:45 - 19:30: Fixing CRM Adoption with AI Tools 19:30 - 22:10: How to Speed Up Long Sales Cycles 22:10 - 25:00: Content for Junior vs Senior Decision Makers 25:00 - 27:20: Where Sales Content Should Live 27:20 - 29:40: Sales and Marketing Alignment Without Meetings 29:40 - 32:10: Onboarding and Training New Sales Reps 32:10 - 34:03: Scaling Business Development the Right Way 🔗 Connect with Josh Curcio 👥 / joshuacurcio 💻 http://protocol80.com/ 🔗 FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: / digiwebsol Instagram: / dws_global LinkedIn: / digital-web-solutions.