Matthias Horx, Trendbüro – World of Media 2020 скачать в хорошем качестве

Matthias Horx, Trendbüro – World of Media 2020

0 years after the big market break of the internet it is time to take stock: What can be told about the threatening and mysterious “power of digitalization”? Which of the promises and threats have come true and where are we falling for the “digital hype”, without really understanding the phenomenon? Are we at the beginning of a radical transformation of media or are there already structures of a “post-digital order of media”? What can we expect from print and online in the next few years? Is the “Wild West” of internet over and is there a process of clearing up following? Why are so many old forms of media coming back again? For example in tv. Is it easy to recognize the future of media, if we first take a look at the human brain? The futurologist Matthias Horx is presenting a holistic system which allows a prediction of an interdependency between technology and society. He is analyzing the evolution of knowledge, information and content through the cultural and communicative technologies and is discussing the following questions: Will there be a renaissance of print? Where are the systemic boarders of digitalization? Where are journalism and content heading for in a climate of social hyper-excitement – keyword “liar press”? Matthias Horx is publicist and executive consultant. Together with Peter Wippermann he founded “Trendbüro” in 1993 in Hamburg. After he left the office in 1997, he founded the “Institute of Future” in Frankfurt, with local branches in Munich and Vienna. Till 2005 he was member at the journalistic network “Achse des Guten”. ©Johann Oberauer GmbH /European Newspaper Congress