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Why Estate Planning Attorneys Need Strong Websites Guest: Rita Chaires, Director of Integrated Member Services, AAEPA In this episode, I’m joined by Rita Chaires, Director of Integrated Member Services at the American Academy of Estate Planning Attorneys. Rita works closely with law firms across the country and has seen firsthand how a strong digital presence not only generates leads but also builds client confidence. We'll cover: Why estate planning attorneys must treat their website as their most important marketing asset The biggest challenges attorneys face when building or fixing their websites How AAEPA’s Online Marketing Group (OMG) program helps members turn their websites into engines of credibility, trust, and growth If you’re an estate planning attorney who wants to attract the right clients and stand out in your local market, this is an episode you don’t want to miss.