How This SEO Leader Turns Audience Research Into Rankings скачать в хорошем качестве

How This SEO Leader Turns Audience Research Into Rankings

In this episode of E-coffee with Experts, Austin Willman sits down with Brian Gorman, SEO Director at Sixth City Marketing, to break down what actually works in modern SEO, and why human-first strategies consistently outperform over-optimised, AI-generated content. Brian shares how Google’s algorithm updates didn’t ruin SEO; they forced marketers to become better communicators, researchers, and brand builders. From leveraging YouTube comments, Reddit JSON files, and negative Google reviews, to running 30-minute monthly expert interviews that generate weeks of content, this episode is packed with practical workflows you can apply immediately. You’ll learn: Why SEO is more like music than math How to use AI at the edges, not the center Audience research tactics most marketers ignore A 30-minute content system that produces blogs, videos, and social posts How Google’s “slaps on the wrist” improved marketing fundamentals Why ideas matter more than algorithms in 2026 If you’re a founder, agency owner, or marketer trying to win in SEO, digital PR, or AI search, this conversation will completely change how you approach content and growth. 🔗 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 – 02:00: Introduction 02:00 – 04:10: Why creatives and musicians tend to do well in marketing 04:10 – 07:00: SEO should feel human, not overly technical 07:00 – 10:30: Pulling content ideas from YouTube comments and social media 10:30 – 13:10: The Reddit .json trick for deep audience research 13:10 – 16:00: Google updates that forced SEOs to do things the right way 16:00 – 18:30: Why SEO is more art than science now 18:30 – 21:10: Using AI without stripping out creativity 21:10 – 24:30: AI at the edges, humans in the middle (content workflow) 24:30 – 28:10: The 30-minute-a-month content system that actually works 28:10 – 31:20: Why messy expert content beats polished AI writing 31:20 – 34:20: Favorite tools right now (Claude, Notebook LM, more) 34:20 – 37:00: Why ideas matter more than algorithms 37:00 – 39:30: What Brian looks for when hiring SEO talent 39:30 – 41:20: Final thoughts 🔗 Connect with Brian Gorman 👥   / briangormanh   💻 http://sixthcitymarketing.com/ 🔗 FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook:   / digiwebsol   Instagram:   / dws_global   LinkedIn:   / digital-web-solutions.