Brave UX: Satyam Kantamneni - Leveraging the Business Value of Design скачать в хорошем качестве

Brave UX: Satyam Kantamneni - Leveraging the Business Value of Design

Satyam Kantamneni shares how he articulates the value of design 💸, why design is a profession and not a skill 👩🏾‍💻, and why there’s no such thing as a UX/UI designer 🦄. Highlights include: ⭐ Why does the profession of design find itself in crisis? ⭐ What surprises you about design leaders’ understanding of business value? ⭐ What is the difference between design as a skill and design as a profession? ⭐ Why do you want to be in the pain killer and not vitamin business? ⭐ How do you encourage senior leaders to separate fact from assumption? #DesignLeadership #UX #UXDesign #ProductDesign #DesignThinking #UXUI #UXResearch #UXR #UserResearch #BraveUX ====== Who is Satyam Kantamneni? Satyam is the Managing Partner and Chief eXperience Officer at UXReactor, the fastest growing specialised UX design firm in the United States 📈, where he leads a global team that helps large and complex B2B enterprises to become truly user-centred innovators. Before co-founding UXReactor in 2015, Satyam was the managing director of user experience and design at Citrix. In his six years there, Satyam went from being the first designer, to growing and leading a UX and design team of over 50 people 🚀. Satyam has also previously been a user experience manager at PayPal, where he managed a global team and was responsible for establishing the company’s India Design Centre 🇮🇳, which grew to over 30 people by the time he left. The author of “User Experience Design: A Practical Playbook to Fuel Business Growth” 📘, published in 2022 by Wiley, Satyam is on a mission to raise the profile, depth of understanding and appreciation that business people have for design. ====== Find Satyam here: LinkedIn:   / kantamneni   Twitter:   / ksnprasad   Website: https://uxreactor.com/ ====== 00:00 Start 00:39 Satyam’s introduction 02:36 What was it like growing up as a military kid in India? 04:55 Was it a shock when you found out you couldn’t join the military? 06:40 How old were you when you found out you were colour blind? 08:36 Why were your parents supportive of your move to the USA? 11:34 How closely aligned are you and your co-founder and brother? 14:28 Why did you get itchy feet 8 years into design management? 18:25 What surprises you about design leaders’ understanding of business value? 20:31 Why does the profession of design find itself in crisis? 24:09 How should designers engage with a low design maturity business? 28:26 How do you help the C-suite to understand the power for HCD? 32:37 Why do you strongly dislike the term UI/UX designer? 33:47 What is the difference between a UI designer and a UX designer? 36:40 How are design problems and design opportunities different? 41:08 How do you tune your senses to find design opportunities? 44:02 What is the difference between design as a skill and design as a profession? 47:08 Why does design need to be led by a Chief Experience Officer? 49:21 Are designers walking enough of their value-creation talk? 52:09 Should designers be more outspoken about work that isn’t adding value? 53:58 Why do designers need to know if their company is cost or revenue focused? 56:02 Why do you want to be in the pain killer and not vitamin business? 59:23 How do you encourage senior leaders to separate fact from assumption? 01:04:21 What question should designers be asking themselves at this point in time? 01:09:32 Closing out the show - Thanks, Satyam! ====== Liked what you saw and want to see more? Subscribe to the channel: 🔔 https://bit.ly/311OgpS You can also subscribe and listen to the audio version on: 🎧 Apple Podcasts - https://apple.co/3rzixVc 🎧 Spotify - https://spoti.fi/3q47pPA 🎧 iHeart Radio - https://ihr.fm/2MLLQoG 🎧 Google Podcasts - https://bit.ly/2LCXXUn 🎧 TuneIn + Alexa - https://bit.ly/3jAVkz7 🎧 Stitcher - https://bit.ly/3ezPSw0 Follow us on our other social channels for more great UX research, product design, and product management tips, interviews and insights! 🤝 LinkedIn: https://bit.ly/3zvHzLI 📷 Instagram: https://bit.ly/3zvTzwy 📝 Blog: coming soon! ====== Hosted by Brendan Jarvis: LinkedIn:   / brendanjarvis   Website: https://thespaceinbetween.co.nz/ Twitter:   / brendanjarvis