Creating Consumer Confidence With an Integrated Approach to DAM and PIM скачать в хорошем качестве

Creating Consumer Confidence With an Integrated Approach to DAM and PIM

DAM and PIM can help your customers with their buying decisions. Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions. Delivering this kind of experience requires the right digital asset management (DAM) and product information management (PIM) tools. Businesses that can create a complete view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more. In this session, you’ll learn: How to organize different types of content to create a complete view of your product’s digital representation Ways to distribute product content to the right channels and audiences Opportunities to automate throughout the content lifecycle Speaker: Jake Athey, Acquia Recorded for DAM Industry Week 2023