Is the "Latino Dollar" killing the Adidas Hip-Hop legacy? скачать в хорошем качестве

Is the "Latino Dollar" killing the Adidas Hip-Hop legacy?

For 40 years, Adidas built its power through Black American sport and music. But while U.S. sales declined, the Latin American market grew by 28%, making it the fastest-growing region in the company. In this episode of Collab Lab, Bimma Williams (Principal at Bimma Collab Consultancy) breaks down the "Growth Gap," the hidden business pressure forcing Adidas to move its cultural investment away from North America and toward where the money is actually moving. The Competitive Breakdown: The New Center: Why Bad Bunny now commands the same level of product power once reserved for Kanye West. The 25-Shoe Tactic: How a small partnership evolved into a relentless 25-release takeover of the shelf. The Peso Pluma Signal: Why signing a second massive Latin star proves Adidas is concentrating its resources in one cultural lane. The Industry Fight: Why Jordan Brand (J Balvin), Salomon (Feid), and Reebok (Karol G) are all following the same revenue-led strategy. The Breaking Point: The three specific pressures, growth, sales, and trust, that could make this multi-billion dollar plan fail. This isn't about "cool." It's about how brands follow the money. Chapters 0:00 Is Bad Bunny More Important Than Anthony Edwards? 1:08 The 25-Release Bad Bunny Program 2:33 How Adidas Built Cultural Power in North America 4:39 The Shift Away From Black American Centrality 5:24 Why Adidas Signed Peso Pluma Next 7:02 The Latino Dollar Reshaping Priorities 9:20 Other Brands Making the Same Bet 10:59 The Business Logic Behind the Shift 12:00 The Breaking Points of This Strategy 13:49 Why Brands Follow Growth, Not Culture Disclosure: Not sponsored. #adidas #BadBunny #BrandStrategy #KanyeWest #Yeezy #PesoPluma #JordanBrand #LatinCulture #SneakerIndustry #CollabLab #StreetwearBusiness #KarolG #BimmaCollabConsultancy #BimmaWilliams