The metagame of marketing: Diego Lomanto, Chief Marketing Officer at WRITER скачать в хорошем качестве

The metagame of marketing: Diego Lomanto, Chief Marketing Officer at WRITER

What if the key to success in the age of AI is forcing marketers to become more human, not less? Season 4 begins with Diego Lomanto, Chief Marketing Officer at WRITER, who explores the intersection of human intuition and artificial intelligence in modern marketing. Diego shares his unique journey from coding as a teenager to becoming a leading figure in AI-driven marketing strategies. Learn how Diego's experiences as a poker player have influenced his approach to marketing, and about his framework for "the metagame" - a deeper strategic layer that's crucial for success in AI-driven business environments. Diego dives into the paradox of AI, the three core principles for building AI-ready marketing organizations, and the role of AI in the future of work as an "organizational orchestrator." Subscribe now so you don't miss an episode!  Check out our YouTube channel (   / @getwriter  ) to watch the full interviews.  Learn more about WRITER at writer.com. (http://writer.com)   FEATURED GUIDE: From adoption to agency: The business leader’s guide to agentic AI (https://writer.com/guides/adopting-ai/) RELATED CONTENT: 1. Agentic AI for marketing teams: Use cases from content generation to campaign orchestration (https://writer.com/blog/agentic-ai-ma...) 2. Building with words: Retail storytelling with WRITER’s Ranjan Roy (https://writer.com/blog/humans-of-ai-...) 3. AI gets serious: A CMO’s take on the new reality at Cannes Lions 2025 (https://writer.com/blog/marketing-ai-...) Subscribe to Humans of AI for more stories from people navigating the intersection of business and artificial intelligence. Watch the full video interview on the WRITER YouTube channel (   / @getwriter  ) for bonus content and deeper insights. Learn more about WRITER at writer.com. (http://writer.com/)