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Your competitors figured out AI search, pricing transparency, and ruthless positioning. You’re still cold calling. Here’s why you’re losing. When was the last time a competitor showed you mercy? Never. Because that’s not how business works. Your competitors will undercut your price, question your quality, reposition your value, and take your customers without hesitation. That’s competition. So here’s the real question: Why are you still playing nice? In this 8-minute breakdown, David Marinac explains: • The 4 ways you’re being too soft to compete • What ruthless competition actually looks like in 2026 • Why AI search is replacing cold outreach • The math most packaging leaders ignore ($216K–$390K wasted vs $75K–$113K invested strategically) • Why “playing nice” leads to invisibility • The two choices every packaging CEO must make right now This isn’t about being unethical. It’s about being visible, positioned, and impossible to ignore. If your competitors are leveraging AI, transparent positioning, and strategic visibility while you’re still dialing from a ZoomInfo list, the gap will only widen. Timestamps (8-Minute Video) 0:00 – Competitors Don’t Show Mercy 1:15 – Why Are You Still Playing Nice? 2:30 – The 97-Pound Weakling Problem 3:45 – 4 Ways You’re Too Soft to Compete 6:20 – What Ruthless Competition Looks Like (AI Search Example) 7:20 – The Math You’re Ignoring 7:45 – Your Two Choices Resources 📅 Schedule Your Strategy Session https://calendly.com/dmarinac/15min 🌐 Website https://davidmarinac.com 🔗 Connect on LinkedIn / davidmarinac 📩 Email dmarinac@davidmarinac.com