AI Isn't Killing Agencies. Weak Positioning Is. скачать в хорошем качестве

AI Isn't Killing Agencies. Weak Positioning Is.

👔 Hiring leadership talent for your agency? Visit www.seoforhire.co AI is automating execution faster than most agencies expected. But according to Jonathan Dane, Founder and CEO of Klientboost, that’s not the real threat. In this episode, we break down what’s actually changing inside agencies as AI, automation, and software margins become the norm and why most agencies are struggling to defend their value. We cover: Why “performance marketing” is no longer a differentiator What agencies need to offer after automation How guarantees change sales conversations Why speed is a retention strategy The systems that break as agencies scale How content, culture, and hiring compound together If you’re an agency owner trying to grow, protect margins, or future-proof your team in 2026, this conversation will challenge how you think about value, positioning, and accountability. Find Jonathan on Linkedin:   / johnathandane   📱 Connect With Me:   / joshpeacock-seoforhire   Time Stamps: 00:00 Why AI changes execution, not agency value 00:11 Should agencies panic about Claude and AI bots? 00:31 The real moat for agencies: owning “what happens next” 02:27 Agencies with software margins and why ClientBoost built Kite 03:00 How Kite ties financial acumen, goals, and decision-making 04:33 Defining real performance marketing with proof and data 05:01 The Growth Grid explained: attribution, funnels, and budget clarity 06:57 Being 90% sold before the sales call 07:20 Systematising the agency: onboarding, wins, expansion, proof 08:29 Using guarantees to win deals and reduce risk 10:41 Retention vs acquisition: where agencies really win 13:04 Monthly NPS, reviews, and confronting churn signals 16:29 Systems that break at scale and deliberate delegation 19:12 Hiring for identity, growth, and psychological safety 22:02 Content, culture, and attracting top-tier talent 25:53 Final takeaways, Unicorns, and where to follow Jonathan