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In Episode 37 of Beyond the CMS, host Chris Bryce sits down with Marta Cukierman, Co-Founder of StreamX and CEO of Dynamic Solutions, to unpack one of the most misunderstood challenges in global digital experience delivery: launching and operating performant websites inside mainland China. With more than a decade leading Adobe Experience Manager engineering teams and delivering large-scale enterprise implementations, Marta explains how StreamX was born from recurring real-world problems—performance bottlenecks, caching issues, infrastructure fragmentation, and the growing need to serve global customers with reliability and speed. She breaks down why China behaves like a separate internet, how the Great Firewall impacts content delivery, and why traditional SaaS tools, CDNs, and headless platforms struggle to consistently serve content across the border. Key topics include: • Why China’s internet operates independently—and why global content often fails to load reliably • Understanding the Great Firewall beyond censorship: throttling, filtering, and infrastructure incompatibility • What the ICP license is, who needs it, and how it affects domains and hosting within China • Why manufacturers, B2B enterprises, luxury brands, and automotive companies are most impacted • How fragmented data sources (CMS, PIM, DAM, product feeds) break when fetched across the border • StreamX’s event-driven architecture and why “don’t fetch — update on change” is a game-changer • Pre-composing digital experiences for predictable performance and near-zero latency • Using StreamX with both monolithic platforms like AEM and modern headless stacks • Why event-driven delivery is naturally aligned with AI workflows, vector search, and LLM enrichment • What it takes to build an autonomous website that stays up-to-date—even if the CMS goes offline • Broader implications as more countries explore China-style internet isolation practices • When global brands should engage StreamX and what an initial POC looks like Marta emphasizes that the China use case is only the beginning: the same architectural principles help enterprises modernize delivery, reduce dependencies on backend systems, and create highly resilient, highly performant digital experiences across regions and infrastructures. Whether you're a CMO preparing for expansion into China, a digital leader struggling with content performance across borders, or a global enterprise evaluating modernization strategies, this episode delivers practical clarity on a topic few organizations truly understand. 🎧 Watch now and join the conversation! #CMS #ContentManagement #AEM #HeadlessCMS #StreamX #DigitalExperience #ChinaWebDelivery #GlobalCommerce #WebPerformance #DigitalTransformation #BeyondTheCMS #ContentDelivery #ComposableArchitecture #EnterpriseDigital 🔔 Don’t forget to like, subscribe, and hit the bell for more conversations about CMS platforms, AI, and digital innovation!