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Bravery Is Challenging Conformity at Work

Most organisations talk about culture, but culture is built through behaviour. In this Cultivated Notes video, I explore bravery as a core organisational behaviour—not as bravado or heroics, but as the quiet act of challenging conformity. Drawing on Robert Anthony’s definition, I reflect on how conformity, not cowardice, is often the real barrier to better work. Bravery shows up in questioning “we’ve always done it this way,” surfacing insights and evidence, and calmly challenging behaviours that hold organisations back. It is not reckless disruption, but thoughtful, professional challenge in service of better outcomes. Bravery, practiced well, is one of the behaviours that helps shrink the gap between idea and value.