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In this Workshop Wednesday, Yasmin and Amir Zafar welcomed industry expert Randy Allen for an in-depth discussion on rates in the ground transportation industry—a major pain point for operators. Key topics included: Why electronic, formula-based rates (mileage & time) are essential for growth How competitors like Uber, Lyft, and even Tesla are raising customer expectations with instant pricing Capabilities of Limo Rate and GNet to share and automate rates between affiliates The shift from outdated rate sheets to dynamic electronic pricing Ancillary fees, customer tolerance, and psychological drivers for convenience How operators can start: cost-based pricing, formula engines, and demanding functionality from vendors Speakers emphasized that accurate, electronic rates are no longer optional—they are the foundation for winning business and keeping pace with customer expectations. Watch the full session to learn how you can future-proof your business by prioritizing rate setup and adopting the right technology.