Why Your Intranet Should Be A Digital Twin of Your AEC Firm скачать в хорошем качестве

Why Your Intranet Should Be A Digital Twin of Your AEC Firm

AEC Knowledge Management 👉 https://www.knowledge-architecture.com It's helpful to think of your intranet as a digital twin of your business. At Turner Fleischer, that's exactly how they treat it. When something changes in the studio—when a new workflow is created, when a process evolves, when a new initiative rolls out—they don't just move on. They document it. They update the wiki. They update the knowledge management system. Because for them, creating knowledge is part of creating the work itself. "It's just a given," says Ellen Bensky. "You don't create anything without creating the knowledge. It's just a part of who we are and how we function as a studio." But it doesn't stop at documentation. Because just like a digital twin in architecture or engineering needs to evolve with the physical asset, their knowledge base needs to evolve with their team. And recently, they realized it wasn't keeping up. They looked at the content—pages and pages built over years—and saw that much of it was no longer serving their people in 2025. It wasn't written, displayed, or explained in a way that resonated with how their team works now through their knowledge management tools. So they made the hard call to redo it. All of it. Page by page. It's not just about updating facts. It's about understanding what people need today. "They need simple, clear, intentional knowledge," Ellen said. "They don't have time. They need to get in, get out—and get what they need." And part of that is recognizing that some topics that once needed lengthy explanations no longer do. A page defining "social media" might have made sense years ago. Now? Not so much. But what people do need to know is: What does social media mean for us? Why do we use it? How does it support our strategy? "That's what we're focusing on now," Ellen said. "Not just the what, but the why. And once they understand the why, they need to clearly and easily know the how." This is the work of keeping knowledge aligned with purpose through effective AEC knowledge management. It's what makes their intranet a true digital twin—not just a mirror of what they do, but of why they do it and how they're evolving. Get the full conversation at https://www.knowledge-architecture.co... #AECknowledgemanagement #knowledgemanagementsystem #AECoperationsmanagement #knowledgemanagement #aecdigitaltwin == Learn More == 🚀 Synthesis, AEC’s Knowledge + Learning Management platform: https://www.knowledge-architecture.co... 📬 Subscribe to Chris’s free Newsletter “Smarter By Design”:   / smarter-by-design-7324926965214302208   🔔 Like and subscribe to get the latest on AEC Knowledge Management. == Related Videos == See Synthesis in action with Intranet Tours:    • INTRANET TOUR | Launching Synthesis @ Snøh...   Get Started with Synthesis:    • S6 101: Structure and Organize Your Synthe...   == Timestamps == 00:00 Knowledge creation becomes automatic workflow 00:35 What is a digital twin for AEC businesses? 01:02 Knowledge management systems constantly evolve 02:31 Knowledge as operations infrastructure requires maintenance 03:37 How AEC operations teams add value 04:59 Simple clear intentional knowledge focus 05:18 “Why” matters more than “What”