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Martial arts schools are more than places to train. They are built on trust, consistency, and the culture created on the mats every day. In this episode of Gymdesk Originals, we sit down with Seiji Sugiman-Marangos and Marianna Zafiroudis, owners of Tanuki Martial Arts in Toronto, to explore how they built a Brazilian Jiu-Jitsu academy rooted in community, longevity, and steady growth. From running a university club as a white belt, to balancing a PhD and an MMA career, to opening their doors during COVID, Seiji and Marianna share the practical lessons behind building a sustainable gym. You’ll learn: 🥋 How to start a BJJ gym with strong foundations 📈 Why slow, steady growth can outperform heavy marketing 👨👩👧👦 How family-focused programming strengthens retention 🧠 What transitioning from MMA and academia taught them about leadership 💬 Why transparent pricing builds trust with members 🏫 How to build a low-ego culture that keeps students training long-term 💻 How Gymdesk helps manage memberships, attendance tracking, and operations Whether you're opening your first martial arts gym or refining your current academy, this conversation offers practical insight from owners doing it in the real world. 📌 Watch the full episode and subscribe to Gymdesk Originals for more real stories from gym owners around the world. 👇 Thinking of starting your own gym? Check out gymdesk.com– the award-winning gym management software. From memberships and waivers to emails and marketing, Gymdesk helps you manage everything in one place. 👉 Visit Tanuki Martial Arts: https://tanukima.com/ Or find them on Instagram @tanuki.dojo 🔔 Don't forget to hit like, subscribe, and comment below to stay up to date on Gymdesk Originals. Sharing real stories, from real gym owners. #martialarts #jiujitsu #jiujitsulifestyle #gymgrowth 2:16 - The Interview 3:02 - Introductions 6:57 - Combining Martial Arts 10:14 - The Choice to Pursue Martial Arts 13:20 - The Story Behind Tanuki 16:50 - Culture at Tanuki 28:47 - Kids' Program