Leadership Communication: How Great Speakers Use Rhetoric, Metaphor and Emotion (Simon Lancaster)... скачать в хорошем качестве

Leadership Communication: How Great Speakers Use Rhetoric, Metaphor and Emotion (Simon Lancaster)...

Summary: Political speechwriter and author Simon Lancaster breaks down how leaders and speakers win minds using rhetoric, metaphor and emotional language. We explore why corporate jargon kills trust, how metaphors shape beliefs, and simple persuasion tools speakers can use without sounding manipulative. In this episode, you’ll learn: 1. What rhetoric is and why it matters for modern speakers 2. Why emotion often persuades more than logic 3. How metaphor shapes perception, behaviour and belief 4. Why corporate language dehumanises and disengages audiences 5. Practical ways to become “metaphor aware” and communicate more humanly 6. The responsibility leaders have when using persuasive language Memorable ideas and quotes: 1. “Leadership is an emotional contract.” 2. “Metaphor speaks to the subconscious.” 3. The “company as car” metaphor and why it backfires 4. “Rhetoric is morally neutral. Like a pen, it can be used for good or bad.” Resources mentioned: 1. Simon Lancaster, Winning Minds 2. Simon Lancaster, The Expert’s Guide to Speechwriting 3. Simon Lancaster, You Are Not Human 4. Book recommendation: The Queen of Bloody Everything by Joanna Nadin Connect with Simon: 1. Website: BespokeSpeeches.com CHAPTERS: 00:00 Welcome Back: Why This Classic Episode Still Matters 01:14 Meet Simon Lancaster: 20 Years in Political Speechwriting 02:31 From Songwriting to Speeches: Emotion, Metaphor & Simplicity 04:34 What Is Rhetoric? Ancient Persuasion Tools (Rule of Three & More) 07:43 Why Rhetoric Isn’t Taught (and Why That’s Dangerous) 09:15 Rhetoric in Modern Politics: Boris Johnson, Virtues & Moral Neutrality 11:17 What Makes a Bad Speaker? A Critique of Keir Starmer’s Delivery 13:04 Leadership Is a Feeling: Creating Tribe, Trust & Momentum 15:42 Inside a Speechwriter’s World: Process, Voice-Decoding & Client Sessions 19:04 Winning the Instinctive Mind: Making People Feel Safe (Obama vs Trump) 22:01 Different Styles, Same Impact: Barack vs Michelle + Biden & Harris 24:52 Metaphor as the Ultimate Persuasion Tool 25:42 Why Companies Talk Like Cars (and Why It Dehumanises Staff) 27:04 Switching to Human Metaphors: Family, Journeys & Belonging at Work 27:31 Politics as Metaphor: Brexit ‘Family’ vs ‘Prison’ Frames 28:36 COVID Framing Wars: Enemy vs House-on-Fire Metaphors 29:59 Becoming Metaphor-Aware: Listening, Responsibility & Leadership Language 32:32 Trump, ‘Fight’ Rhetoric & the Double Standards of Partisan Interpretation 37:36 Hyperbole, Media Incentives & Rebuilding Connection Through Emotion 39:18 Leadership as an Emotional Contract: Meeting Needs for Hope, Certainty, Belonging 40:59 Inside the Speechwriting Craft: Coaching, Workshops & Real-World Dilemmas 44:31 Books & Dehumanisation: ‘You Are Not Human’ and the Cost of Toxic Metaphors 46:58 Wrap-Up Takeaways: Your Audience Absorbs Metaphors (Plus Subscribe & Next Episode) Visit https://strategic-speaker.scoreapp.com to take the 2-minute Strategic Speaking Business Audit and find out what's blocking you from getting more bookings, re-bookings, referrals and bigger fees. There's a special surprise gift for everyone who completes the quiz. Want to get coached for free on the show? Fill in the form https://forms.gle/mo4xYkEiCjqtz9yP6, and if we think your challenge could help others, we'll invite you on. For speaking enquiries or to connect with me, you can email john@presentinfluence.com (mailto:john@presentinfluence.com) or find me on LinkedIn (  / johnaball  ) You can find all our clips, episodes and more on the Present Influence YouTube channel:    / @presentinfluence   Thanks for listening. Rating the show 5* on Spotify helps their algo recommend the show, so please take a moment to follow the show and leave a rating.