10X Pillar Content Strategy and Downloadable Content Double-Dipping скачать в хорошем качестве

10X Pillar Content Strategy and Downloadable Content Double-Dipping

To help your company get found online and generate leads, you can use a 10X pillar content strategy and double-dip with downloadable content. In this video, you’ll learn why double-dipping with a 10x pillar content strategy and downloadable content can be such a powerful way to generate website traffic and leads, how to develop a thought leadership content asset that can perform double-duty, and what double-dipping pillar content along with downloadable content looks like in practice. Contents 0:00 10X Pillar Content Strategy and Downloadable Content Double-Dipping 0:54 Content strategy now has a much more critical role than ever 1:07 What happens before the B2B purchase decision? (Gartner) 1:18 B2B decision-makers now prefer to make decisions digitally (McKinsey) 1:31 Thought leadership and customer engagement (LinkedIn + Edelman) 1:54 Update your go-to-market strategy 2:14 Customer insight from buyer persona research 2:30 Pillar content for on-page, organic SEO 2:40 PDF gated behind a landing page and form 3:09 Repurpose the same awareness stage content into both formats 3:31 Content offer with paid ads, email marketing, and social media 3:55 10X pillar content page optimized for organic search (SEO). 4:08 Landing page and form to access the downloadable eBook PDF 4:56 Best practices from Joshua Feinberg, a go-to-market content strategist with 20+ years of experience in B2B tech startups, and that’s 31x certified by HubSpot Academy and 2x certified by LinkedIn Marketing Solutions. SP Home Run helps early-stage startup founders in B2B Software as a Service (SaaS), Financial Technology (FinTech), and Infrastructure as a Service (IaaS) with Digital Transformation Go-To-Market Strategy.-- so their companies can grow better and faster in the modern, digital buyer’s journey. Connect on LinkedIn with Joshua Feinberg from SP Home Run   / joshuafeinbergconsulting   #pillarcontent #contentmarketing #pillarcontentstrategy #contentmarketingstrategy #b2bcontentmarketing #leadgeneration #organicsearch #gotomarket #gotomarket101 #sphomerun