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Discover how Audrey Knodell, BSN-RN of Authentic Aesthetics seamlessly launched and runs her medspa business with the support of Moxie. Learn about her journey, challenges, and success strategies. The Challenge: The Learning Curve to Launch Audrey Knodell, BSN-RN, is the owner and founder of Authentic Aesthetics, located in Cedar Park, TX. Her journey in aesthetics started in 2019 when she got her first Botox treatment before her wedding. “Previously I’d been working in neonatal and didn't know that aesthetics was a career option, but I had that first appointment and was hooked immediately. I started my didactic training in 2020, and then fully transitioned into the field at the end of 2021,” she explained. She decided to jump in and launch her medspa while still in nurse practitioner school full-time. Due to her busy schedule, she struggled to find the time and capacity to navigate the tedious legal aspects and back-end business of her medspa launch. “I think the biggest challenge is that I am a clinician first and foremost, and not a business person,” she noted. “When you get into a field that you know nothing about, that's very intimidating, especially for something like an aesthetics business where there are many legal aspects that need to get tied up and taken care of before you can start practicing. That was very intimidating and a big learning curve for sure.” The Solution: A Partner To Guide Every Step of the Journey Audrey decided to partner with Moxie to alleviate the burden and stress of navigating entrepreneurial challenges while still in school. “I discovered Moxie after talking to a friend. I went through Moxie’s website and talked to a few people with Moxie, and I was really impressed by the organization and what they offered. I felt like Moxie was an excellent match, and when it came down to deciding if I was going to do this by myself or do this with a partner, it really was a no-brainer.” With step-by-step instructions laid out for launch, Audrey was able to move through the process seamlessly. “My launch coach was incredible. She made the process so simple; she checked in every single week to make sure that we were on schedule and worked with my schedule immensely. She made things that normally would have stressed me out fun; it almost felt like a game. It was kind of a piece of cake and that's pretty unbelievable.” “The intangible value of working with Moxie is the support side, the peace of mind, and the efficiency side. I know that my charting system is done, my point of sale is good to go, I've got my medical director in place, I've got a legal structure in place, protocols, the safety measures, all of that stuff is already done, dusted, taken care of.” The Results: A Successful Launch and Long-Term Growth With Moxie on her team, Audrey has more time to focus on providing the best treatment for her patients and successfully balance work and her education. “I am in school, and I am also running a business and that certainly would not be possible without Moxie and the way that they've been able to help me handle all of the aspects of running a medspa,” Audrey shared. “Moxie makes everything streamlined and efficient so I can focus on treating my patients and on school — and be successful in both ventures.” “I wouldn't be able to do this without Moxie. There are too many moving parts and things that can get lost and fall to the wayside. To have a partner that has it down to a science so no matter what, boom, boom, boom, you can tick your boxes. You are done, covered, and safe. It's invaluable.” “I am a numbers girl through and through. Financially, Moxie makes it very, very feasible. Product is very expensive and Moxie allows me to access the product that I need to perform the job that I'm trying to perform in a way that is not stressful.” “I genuinely feel like this company values me and my feedback, and I feel very supported. Moxie really values its providers as individuals, but also everyone as a whole. it is rare to find a partner that has so much vested interest in you and their success like this. I've just had truly the best experience, and I recommend Moxie to anyone who's thinking about it.” Looking to launch your medspa? Book a call with Moxie today: www.joinmoxie.com 📢 Subscribe for More: If you enjoyed this video, please like, comment, and subscribe for more stories and tips on launching, running, and growing a successful medspa. Stay tuned for our upcoming videos on medspa marketing, medspa launch strategies, finding a medical director, client retention, and more! 👉 Connect with Us: www.joinmoxie.com / join_moxie / moxiepartners #Medspa #Entrepreneurship #MedspaBusiness #Aesthetics #EntrepreneurJourney #medicalaesthetics #aestheticmedicine