(BP18 19) Dr Jonathan Downie: Pitching for people who hate sales and marketing скачать в хорошем качестве

(BP18 19) Dr Jonathan Downie: Pitching for people who hate sales and marketing

If there is one thing that strikes fear into many translators and interpreters, it is marketing and selling their own services. Yet, if there is one thing that many translators and interpreters love, it is writing and talking about their work. This hands-on session will show how our love of writing and speaking can be turned into pitches that clients love and which make them want to hire us. Based on the simple example of pitching to client magazines, the workshop then extends the techniques out to price quotes and contacting potential clients. At all stages, the emphasis is on talking about our services in terms of the value they bring to clients, using terms that clients are familiar with. Full video: BPconf.com/videos Video library for translators